I created a new graphic concept for Tefal's in-shop communication. I created this concepy by getting Therma Spot which is the iconic red spot of Tefal's pans as a door for "Tefal's World". Products coming out from the spots/ the door of Tefal's World in every poster and print. Then I used different colors to differentiate different product groups. Tefal has 3 different product groups, in this project I used the red spot for pots and pans, blue spot for electronic kitchen devices and yellow for iron. I showed the examples of how the concept is applied in stores.